Search engine optimization and organic traffic are two words that, for most people, might mean the same thing. However, there is a big difference between these two. Organic traffic is content – articles, videos, blog posts – created by your team and distributed across multiple channels. Organic traffic is not immediately searchable in Google; however, it has the potential to drive organic revenue and increase ROI. SEO is Search Engine Optimization, which is a strategy that includes on-site and off-site elements. The goal of SEO is to be found by search engines, which are the gateways to most people’s online experience. The most common path to find great landing pages and the right keywords is through organic strategies like content marketing. It’s important to note that SEO must be included in your overall content marketing strategy in order for it to work effectively
How Search Engines work
Organic strategy in SEO
Organic SEO is a strategy that includes organic results for your website. This means going out to the general public without the use of pay-per-click (PPC) marketing. There are many benefits to organic SEO, such as higher rankings and increased customer satisfaction. Since organic SEO takes a more natural approach with search engines, it’s important to ensure that your content doesn’t include any harmful keywords or hidden text.